Integrations and automations

Webhooks, Google Tag Manager, native automations and external tools.

• How to bring in buyers from before the integrationEnabling an integration handles the events received from then on. It does not automatically import your previous buyers. If you changed membership platforms or recreated a product, plan how to bring in people who already have access rights.
• How to connect Google Tag Manager and understand its coverageGoogle Tag Manager groups measurement tags in a container. Connecting it to the platform lets you prepare tracking of visits and native-checkout stages. It does not configure every tag automatically or prove that your analytics service received every conversion.
• How to grant a badge with an automationAn automation connects a platform event to an action. It can grant a badge without an administrator opening each user record.
• How to investigate incoming webhook errorsA listener’s history helps you establish whether an integration reached the platform and why an action did not run. For example, a gateway may approve a purchase while sending the buyer’s email in a different field from the one configured.
• How to separate offers and products in incoming webhooksCriteria act as delivery filters. For example, two offers for a course can grant different badges when each listener accepts only its matching offer identifier.
• Sent and received webhooks - which to useWebhooks are automatic messages between systems. The key difference is direction: the platform receives an external event or tells another system what happened here.
• What to check before resending an integration eventResending a purchase event can recover a failed delivery, but it can also repeat an action. The platform does not automatically deduplicate incoming events. Before using your gateway’s resend feature, identify every action that will receive the event.
• When to use native automations or keep an external toolAn automation connects an event to conditions and actions. For example, receiving a badge can trigger an orientation message. Before replacing a Make workflow, compare its steps with what the platform can execute.